Chief Marketing Officer

Marketing and Creative - Manchester, UK

Ref: 143Saturday 2 October 2021

£90k to £95k

Role: Chief Marketing Officer

Location: Manchester

Salary:  £90k to £95k


Main Purpose

  • Executive lead on Marketing and Growth across the organisation
  • Increase and enhance the role of digitalisation in marketing and the acquisition and retention process
  • Increase organisational growth through revenue, membership acquisition and retention
  • Own the content strategy across the organisation
  • Build brand awareness and ensure that all communications align with the brand
  • As a member of the Executive Team, work collaboratively to ensure the delivery of our vision, values and strategic plan.


Duties and responsibilities 

1. Strategic Input

  • Work with the Chief Executive and Executive team members to establish the short, medium, and long-term strategy for all directorate activities. 
  • Provide strategic direction and delivery of the membership and other revenue targets.
  • Produce a Digital Strategy to enhance our presence in the market place


2. Delivery and impact

  • Increase revenue through digitalisation, member acquisition and retention.
  • Full oversight and delivery of the digital marketing strategy.
  • Leadership of the Marketing Communications team - ensuring content is punchy, relevant and attractive, and within the tone and values of the organisation.
  • Lead an efficient Membership team that acts as the Voice of Members, reflects and shapes member experience and is focused on growth.
  • Lead a profitable training business for members and non-members.
  • Working with the Executive Team, ensure member platforms and access keeps pace with market needs
  • Ensure our are customer focussed in all that we do.
  • Take responsibility for the look and content of the website(s) and social media outlets, maximising visitor conversion
  • Understand market segmentation and create member experience to match needs
  • Research the experience of the customer in interacting with the organisation and drive improvements
  • Open new channels and strata of membership
  • Drive change across the organisation with regards to elements such as social media or digitisation
  • Leadership of the events and regional network team focusing firmly on growth.



3. Leadership

  • Provide strong leadership and support to managers and staff - role modelling a customer-centric approach which inspires and motivates.
  • Adopt a style of leadership that supports excellence and organisational success, creating a culture of continuous improvement, growth and innovation.