Content Director

Marketing and Creative - London, UK

Ref: 137Friday 17 December 2021

£70k to £75k

Role: Creative Content Director, Google & YouTube account,

Location: London (hybrid)

Salary: £70k - £75k

We are an integrated creative agency for the age of authenticity. For our fast growth Google and YouTube account, we are responsible for creating a wide and diverse range of global, omnichannel, through-the-line content and creative for two of the world’s biggest brands.


About the role: Content Director, Google & YouTube account

We are looking for a unicorn to join our largest account in a senior creative role. This, for the right person, is the role of a lifetime - you will be working above, below and through the line, on Google and YouTube consumer and B2B workstreams that include:


● Integrated through-the line campaigns – feat. film, social, OOH, print and more

● Creative strategy – developing responses to exciting business challenges, and owning RTBs with senior clients

● Brand positioning projects (predominantly B2B) across Google and YouTube

● Long-form films, including docu-style, shooting IRL and remotely in the UK and US

● (Anything else you can think of, to be honest – podcasts, virtual events, long-form articles, data visualisation, social… we kind of do it all)


This is a fast growth account, that has scaled from three people to 30 in less than three years. It operates at the pace of a start-up, and as such it’s a role for someone who is looking for an exciting creative challenge, where no two days are the same, and the possibilities are limitless.


This is a senior and pivotal role leading a range of creative campaigns and workstreams. You will be working on everything from large global consumer campaigns to tactical below-the-line B2B content on outputs including but not limited to social, film, digital, print, experiential – and everything in between.


If this is you, read on Content Director, Google & YouTube account

Your experience and portfolio of work must demonstrate your ability to think strategically, lead teams to bring out their best and deliver outstanding editorial and campaigns on time and on budget. You must have an immaculate attention to detail and be prepared to be in the weeds as well as looking at the bigger picture.



We are looking for someone who: Content Director, Google & YouTube account

● Has a very impressive body of work, with a range of creatively broad work (and the results to show for it) for global brands

● Can do both ATL and BTL, B2B and consumer

● Can concept and write a film treatment, but also edit a long-form article, write copy for social assets and concept experiential ideas

● Comes from a copy/editorial background (ideally with some journalistic experience): this is not a role for an Art Director

● Has a minimum of 5-7 years’ experience working in senior creative roles

● Has experience leading relationships with senior clients

● Is comfortable managing a team and has experience leading and inspiring creative departments

● Has agency experience – ideally both below and above the line. This could be a creative agency, content agency, ad agency, etc

● Ideally has journalistic experience and pedigree, ideally editing magazines and/or websites

● Is as comfortable creating below-the-line B2B content (thought leadership, articles) as above-the-line consumer campaigns

● Is strategically minded and works well with planning and strategy teams to build ideas from strong insights

● Understands the worlds of tech and B2B marketing and is interested in and passionate about tech

● Is comfortable with a fast-paced environment, tight deadlines and challenging briefs



What we’d also like to see: Content Director, Google & YouTube account

● Close collaboration with the ECD, Creative Directors and senior editorial team on a wide range of projects, including articles, social, video, digital, print and more

● Head-turning ideas that are as visually strong as the editorial angles within them. Work with the Creative Director, Art Director and design team to bring them to life

● The ability to present – and defend – ideas to clients. RTBs, strategic thinking, and pitching are critical components of the role

● A nose for a story; whether it’s finding the most newsworthy angle in AI or digging out the most exciting industry leaders to interview

● A watertight ability to write and edit longform articles, video scripts, social media copy

● Experience coordinating and leading shoots, interviewing on set and having a say in the edit suite