Editor in Chief

Marketing and Creative - London, UK

Ref: 113Thursday 15 July 2021


Role: Editor in Chief

Location: London (international candidates welcome to apply)

Salary: Competitive Senior VP level salary


About  Us

We power the marketing segment, showcasing global best practice in creativity. As the global benchmark in creative and effective marketing, we help influential brands and companies use creativity to drive growth. We provide a suite of creative tools that connect, inform and unlock potential for people and businesses, covering events, intelligence, training and advisory services. Our yearly festival, is the International Festival of Creativity - is the meeting place for the global marketing community and a celebration of the world’s most excellent and effective creative work.


Role overview

The Editor in Chief will work closely with the Managing Director to develop and deliver a world-class editorial, content vision and strategy for the global brand. The successful candidate will work across the full breadth of the portfolio to bring a cohesive voice and editorial direction to our growing suite of products and services.


The Editor in Chief will generate creative, compelling and effective content for the our global audience across our physical events, membership and digital subscription platforms, and intelligence and advisory services. The content we produce ranges from specific, bespoke reports for our advisory clients to presentations which synthesise the learnings from the festival, in-depth reports that focus on the various elements of the branded communications landscape, and data-derived analysis of trends, themes and our own IP. We also curates and commissions thought leadership and keynote content across all our stages and festivals.


Candidates will have first rate strategic, editorial and leadership skills and at least 10+ years of relevant experience with a proven track record of exceeding business expectations and leading high performing, specialist teams.


Key accountabilities

● Accountable for setting the editorial vision and strategy for the company

● Responsible for delivering against, or exceeding, stretching KPIs and customer engagement targets

● Lead the editorial and content operation

● Responsible for commissioning and overseeing all aspects of producing channel relevant, compelling, creative and on-brand content that supports the vision

● Deliver a commerce strategy, balance a budget, work with revenue targets and be the face of the brand with internal teams including sales.

● Collaborate with commercial teams to identify and build new revenue opportunities

● Development of editorial and content strategy across all revenue streams and brand functions

● Ensuring consistent engagement across the product portfolio (within each stream and overall)

● Establishing an creative, inclusive, collaborative culture where high performance is recognised and inevitable

● Create and embed in-house style guides, brand TOV and editorial POV in line with the brand values and strategic goals. Ensure consistency in tone and style.

● Responsible for being completely immersed in the subject matter including a strong awareness of market shifts, future trends and customer and competitor activity

● Ownership and management of key global stakeholder and customer relationships

● Building exceptional internal stakeholder and business partner relationships

● Responsible for representing the brand externally and at industry functions and events


Skills, experience & qualifications required

● 10+ years overall experience in a relevant industry

● Known industry leader who can represent themselves, the brand and Group in a credible way

● Exceptional writing and editorial ability. Journalistic experience highly desirable.

● Ability to identify and bring relevant stories to life, with flair, across multiple platforms

● Ability to interpret audience insights to inform editorial arc and deliver against our goals

● Deep knowledge of the relevant global markets, trends, customer and competitor activity - and a thorough understanding of the advertising and branded communications landscape

● First rate industry relationships and contacts

● First-rate global leadership ability and a proven track record in this field

● Passion for management, mentorship and nurturing and training of content talent

● Proven experience in creating a culture of collaboration, success and high performance

● Inspiring, motivating leader - ability to get people and teams behind you

● Strong business acumen - with a growth mindset

● Ability to switch from strategic planning to creative thinking mode with ease

● Adaptability - able to excel, consistently across different channels and business models

● Excellent communication skills - persuasive, confident and in control

● Comfortable with ambiguity and able to thrive in a matrix structure Plc

● Flexible - must be willing to travel globally throughout the year

● Exceptional presentation and facilitation skills