Insight Director

Marketing and Creative - UK

Ref: 75Friday 2 April 2021

Upto £100k

Job Title:  Insight Director

Function: Content

Location: London

Salary: Competitive Market Rate Salary

Background: Insight Director

We work with the global advertising industry to make smarter, more effective marketing. We’re the global authority on advertising and media effectiveness, offering unbiased advice on almost any advertising and marketing issue.

 

We’re a brand full of smart people who are genuinely interested in the world’s most effective advertising, as well as the agencies and clients who make it. We’re proud of the reputation we have in the industry, striving to be excellent at everything we do.

This newly created, senior content role will take the lead in developing our research and insights content.

Key Accountabilities: Insight Director

  • Leading a newly created Marketing Insight team, managing a talented and senior team of researchers and editors.
  • Developing an annual insights product calendar, including new formats and ideas of how to present data-led, analytical content to our customers.
  • Introduce new thinking in terms of research projects, data collection and presentation, building out our research capabilities.
  • Assigning work across the team based on the needs of the project, and collaborating with colleagues from other teams.
  • Developing STEPIC methodology for trend analysis and building this in line with colleagues across the Group.
  • Working with the Advisory team to manage delivery of bespoke projects and co-branded research
  • Overseeing quality control
  • Working with senior members of other brands in the Group to deliver insights work to the standard - this will be a growing part of the role over time
  • Being a visible face of the company including presenting at conferences, and on video and audio products.

This list is not exhaustive and there may be other activities you are required to deliver.

Skills, Experience & Qualifications Required: Insight Director

  • Significant experience in a content or a research/insights environment, with subject matter expertise in consumer trends, marketing, advertising or media
  •  Experience of using market research software and data visualisation software preferable.
  • Experience producing insights reports or decks drawing on multiple sources and forms of insight, including an eye for visual layout
  • Experience of managing a high-performing team
  • Experience presenting insights to clients or other audiences, including experience of presHighly numerate, with experience of data analysis and building insights out of data and research.enting to camera
  • Hands-on knowledge of PowerPoint or equivalent software